Posted by : Tom Doyle in (Internet & Computers, Online Marketing) 12th Sep, 2006
Google & eBay in “click-to-call” deal
Google have made a deal with eBay to become the sole provider of text based ads on eBay outside of the US.
The deal will mean Google will be able to try their “click-to-call” marketing model which allows users to click on contextual ads and be connected directly to the advertiser through either Skype of Google Talk.
