Posted by : Tom Doyle in (Internet & Computers, Online Marketing) 29th Nov, 2006
Google Display Advertising Network - What is it?
Rumours are rife today over suggestions that Google has created a new advertising medium aimed at Fortune 1000 companies.
The Google Display Advertising Network is devised to help Fortune 1000 companies develop and advertise their brand on their website. Most of these companies don’t market their products or services, but mainly their brand.
The ads will be display and video advertising based on a CPM system. Google have apparently been hand picking these companies and signing them to flat rate contracts based on the CPM levels they choose.
So for now, we’ll just have to wait and see how it all pans out.