Posted by : Tom Doyle in (TV & Radio) 19th Jan, 2007
Carphone Warehouse suspend sponsorship of Celebrity Big Brother
I wrote an article the other day about how I felt Big Brother’s producers (Endomol) were letting the whole bullyig and racism taunts go a little too far by continuing to show these scenes on TV.
At all times they could have simply edited the show with these scenes removed. But for some reason, they thought it would be great to get the publicity from it. Now it seems it’s backfiring.
Carephone Warehouse have suspended their sponsorship of the show with immediate effect. Jade Goody and Danielle (whatever her name is) have also lost some lucrative contracts because of the whole episode. I still blame Endomol for all this, they should have had more common sense.