I imagine the producers at Endemol are kicking themselves now. I wrote an article back in January where I felt that the producers could have done a lot more to prevent the uproar that was caused when accusations of racist remarks were made against the trio in the big brother house. (http://www.tomdoyletalk.com/2007/01/18/celebrity-big-brother-bullying-saga/)
Well now their small mindedness has come back to haunt them. Carphone Warehouse did suspend their sponsorship of the show when this all flared up, but now they have removed their sponsorship altogether!! The sponsorship was worth £3 million a year to Big Brother.