Posted by : Tom Doyle in (Online Marketing, Rantings) 10th May, 2007

IEDR website - is this false advertising?

I just happened to wander on to the IEDR website today while checking out whois information on registered .ie domain names when I first noticed the heading on the top of every page.

The first one I noticed was:

 

greater-security.gif

 

To an ordinary joe soap, I imagine they would automatically think that their website would be more secure because they have a .ie domain name, which is quite ludicrous. To me it’s obvious that they are talking about this from a consumer point of view, but that’s not obvious from a joe soap’s point of view.

The next one:

 

best.gif

 

I’d like to know the “Best Websites” they are talking about. ….

And the next:

 

more-confidence.gif

 

Ok, I can agree with this one at least……

So to the next one…. :

 

simple-registration.gif

 

Hmmmm….. I’m sure a lot would disagree with that statement!!!

But the one that really got me……:

 

higher-search.gif

 

Well what can I say???
Ok, there are some cases where you could possibly achieve a higher search engine ranking with a .ie, in particular the “sites from Ireland” section in Google. But this is such a broad statement that I can already predict the phone calls we will get…… “I read on the IEDR website that if I have a .ie domain name we will get higher search engine rankings and they’re only €50, so why would I pay you?” ;)

This type of statement clearly won’t help the industry…….

 


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