I just happened to wander on to the IEDR website today while checking the whois information of a registered .ie domain name, when I first noticed the heading on the top of every page.
The first one that grabbed my attention was this:
To an ordinary joe soap, I would assume that they would automatically think that their website would be more secure because they have a .ie domain name, which as we know is quite ludicrous. To me it’s obvious that they are talking about this from a consumer point of view, but I’m in the business and have heard all their self hype before. The next one was:
I’d like to know the “Best Websites” they are talking about. Do you know any Irish website that is “The Best”? Anyway, moving on….:
More confidence from who’s point of view? Possibly if someone had been listening to the IEDR’s own hype, they’d get the idea here. And this one…. ffs :
Hmmmm….. I’m sure a lot would disagree with this statement!!! And finally, the one that made me write this article……:
Of course there are legitimate reasons why having a .ie domain name is worthwhile for your business, however saying that your site will achieve a “Higher Search Engine Rating” is quite deceiving. The only benefit your website will have with a .ie in terms of search engines is a higher localised search, for example the “sites from Ireland” search in Google. It won’t help you in any other way, you will still have to perform some sort of SEO campaign on your website.
This is such a broad statement that I can already predict the phone calls we will get…… “I read on the IEDR website that if I have a .ie domain name we will get higher search engine rankings and they’re only €50, so why would I pay you?” 
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#1 by Cormac Moylan at May 11th, 2007
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The simple registration one is gas.
#2 by Chris Gallagher at October 22nd, 2008
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All L.ie’s (sorry, couldnt resist!)
#3 by Tom O'Connor at October 24th, 2008
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hehe
great post Tom
#4 by Budge at May 5th, 2009
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entertainment.ie is the best website and this is obviously everything to do with the .ie. entertainment.com would be totally crap.
#5 by Tom Doyle at May 7th, 2009
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@Budge lol what?????