I just happened to wander on to the IEDR website today while checking the whois information of a registered .ie domain name, when I noticed the heading on the top of every page.
The first one that grabbed my attention was this:
To an ordinary joe soap, I would assume that they would automatically think that their website would be more secure because they have a .ie domain name, which as we know is quite ludicrous. To me it’s obvious that they are talking about this from a consumer point of view, but this is the sort of hype that we don’t need.
The next one was:
I’d like to know the “Best Websites” they are talking about. Do you know any Irish website that is “The Best”?
Anyway, moving on….:
More confidence from whose point of view?
And this one…. ffs :
Hmmmm….. I’m sure a lot would disagree with this statement!!!
And finally, the one that made me write this article……:
Of course there are legitimate reasons why having a .ie domain name is worthwhile for your business, however saying that your site will achieve a “Higher Search Engine Rating” is quite deceiving. The only benefit your website will have with a .ie in terms of search engines is a higher localised search, for example the “sites from Ireland” search in Google. It won’t help you in any other way, you will still have to perform some sort of SEO campaign on your website in order to achieve a higer search engine ranking.
This is such a broad statement that I can already predict the phone calls we will get…… “I read on the IEDR website that if I have a .ie domain name we will get higher search engine rankings and they’re only €50, so why would I pay you?” 
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#1 by Cormac Moylan at May 11th, 2007
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The simple registration one is gas.
#2 by Chris Gallagher at October 22nd, 2008
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All L.ie’s (sorry, couldnt resist!)
#3 by Tom O'Connor at October 24th, 2008
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hehe
great post Tom
#4 by Budge at May 5th, 2009
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entertainment.ie is the best website and this is obviously everything to do with the .ie. entertainment.com would be totally crap.
#5 by Tom Doyle at May 7th, 2009
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@Budge lol what?????
#6 by paul savage at January 8th, 2010
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Although registered by the IEDR, you would think that they would put some content on http://www.why.ie/
Paul
#7 by Tom Doyle at January 8th, 2010
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hahahaha