Posted by : Tom Doyle in (Online Marketing) 15th May, 2007
$100 million investment to promote Ask.com
Ask.com are about to embark on a marketing campaign in the hope of gaining a larger share of the search engine market.
Investing over $100million in the marketing blitz, CEO Barry Diller says “We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google”.
I don’t know about you, but I still don’t believe Ask.com can compare with the results that google provide, but I do hope Google can some day have a real competitor in this market….
An interesting Ask.com advertising campaign can be seen here >>