Posted by : Tom Doyle in (Internet & Computers, Rantings, Web Design, Web Development) 30th Oct, 2007

IIA Net Visionary Awards shortlist announced and it’s looking poor…

The IIA Net Visionary Awards shortlist have been announced and I have to say, I am very much disappointed with some of the shortlisted entrants.

For so long now, I have been touting the Net Visionary awards as the most prestigious Internet awards in Ireland today. They were the only awards that actually selected the best of the best from the innovative side of the Irish Internet Industry. Now though, I’m not so sure that the Net Visionary awards are actually any use at all. The shortlisted companies just don’t make any sense to me at all.

To give you a few examples:

The Internet Marketer of the year award it contains 3 people I have never heard of and nothing of their business either (apart from RaboDirect).

In this category ther were much better entrants. For example, Dave from Red Fly Marketing, one of the most competent online marketing people in Ireland at the moment.

I could easily critique each site of the shortlisted companies and give you issues with each of them, but I won’t bore you with that. I’ll just say, a simple backlink check says it all in my opinion.

On google, the following results appear:

Links to RedFlyMarketing.Com (212)
Links to Flowersmadeeasy.ie (9)
Links to NetAssist.ie (0)
Links to RaboDirect.ie (23)

Now I know there is a lot more to online marketing than SEO, but for me, it’s the most basic and the most important thing you can do in online marketing.

In saying that, I can’t give out too much about RaboDirect as I am familiar with their web ads and they are obviously doing quite well to build awareness. But I have never come across the other two companies and that worries me.

In other categories, best blogger is the first to come to mind.

Denise Cox, as much respect I have her, a best blogger shortlisted with a blog of no more than 80 articles is a bit boggling when you have many other prolific and great bloggers such as Michele Neylon, TheMenace, Dave (RedFlyMarketing), Red Cardinal, Alan O’Rourke etc.

Web Designer Excellence… well what can I say…
I can’t give out too much about Webfactory, they’ve always been very impressive in terms of design.

But IrishJobs.ie?????
Where’s the design? When was the last time they redesigned the website?

Graphedia - well lets just say… “Design is very subjective”…

Web Developer Excellence
Again, another category I obviously looked out for. IrishJobs.ie was shortlisted again, I can’t give out too much about that one as it was a pretty impressive application in its day. But, how long ago was it last upgraded? What great new innovative solutions have they brought to the web?? I can’t think of any by looking at the website to be honest.

Pigsback too would be another that I would question their innovation.

All in all, what a disappointing list of shortlisted companies. If these guys are supposed to be the top scale of the Irish Internet industry, we’ve a very poor showing this year.


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