Tom Doyle :: TALK

I was reading Robert Synott’s blog today and he had an article titled Microsoft’s web strategy becomes increasingly deranged. The article is in relation to Ms. Dewey (www.msdewey.com), the campaign viral marketing campaign set up by Microsoft in 2006 to promote their Windows Live Search.

I personally don’t think it’s deranged at all, in fact I think it’s quite clever.  It means people like Robert (and now me) will blog and talk about it,  hence spreading the word faster than a lot of other marketing mediums. It’s classic example of a viral marketing campaign.

My only complaint about it is that they are not promoting their brand very well. There are no obvious connections to Windows Live Search, apart from a greyed out logo at the bottom of the page. So far for me, the Nokia Great Pockets campaign was a lot better!