So Google and Yahoo! are now partners on search ads huh? My god what next??
I have to say I think it’s a great deal for both parties. Yahoo! can greatly increase the monetisation of their pages, while Google can continue to grow their penetration of the search advertising market.
Here’s Google’s apparent reasoning for the joint venture : http://googleblog.blogspot.com/2008/06/our-agreement-to-provide-ad-technology.html