Image representing Google as depicted in Crunc...
Image via CrunchBase

A lot of webmasters like the idea of offering some sort of news feed from their website to try and urge their visitors to return to their website on a more regular basis. Most of the free news feeds available to webmasters are pretty poor or include an advertisement at the end of each list of items hat make it unattractive.

But step up Google. Google has now entered this market, not entirely sure why, but possibly just a simple way to promote their news service. You can now have a free news widget for your website, similar in fashion to Google Adsense (without the payment obviously!).

The news widget allows you to choose from a select number of categories or even by a search phrase. It has a couple of formats to choose from. A 728×90 leaderboard and a 300×250 rectangle option. You can also target the edition to a particular country or let Google decide.

You can find out more about it on their official blog, or just get your hands dirty straight away with their wizard – http://code.google.com/apis/ajaxsearch/documentation/newsshow/wizard.html

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