YouTube, LLC
Image via Wikipedia

Every executive in the music industry should be ashamed of themselves. It seems every day that goes by they get more ridiculous about this new thing – the Internet.

They probably all still sit around a desk with a pile of paper, with not a computer in sight. They’re main aim in life is to fight desperately to hold onto their crumbling piles of money. In the meantime they miss out on the opportunity to use the most powerful medium the world has ever seen to help grow their empire. That medium is the Internet. Yes I know I have said it many times here, but their ignorance to it continues to drive me insane.

I’m a musician and believe it’s only right that people pay for the use of any material I create. However, after working in the Internet industry for more than 10 years, I can see how beneficial the Internet could be to any existing artist or upcoming artist.

New artists dreamed of ways of getting their music in front of the masses for as little money as possible, in the early days, rock legends Metallica used to be happy for their fans to make bootlegged cassette tapes and give it to their friends, as it was a way to promote their music without paying any money. Now however, that is a different story altogether, they don’t like the Internet because it’s eating into record sales. Yet, they and their record industry bosses believe the only way to fight it was to bring lawsuits and prevent people accessing certain websites. For god sake – remember you all thought tape recordings were going to kill the industry???

For me it’s simple, if I could get my work out to millions of users through a FREE medium that promoted my work, I would personally see it as a God sent. The knock on effect to my music career would be immense and set me on a career for life.

Records bosses and bodies such as IRMA and the PRS feel that the only way to tackle the growing number of illegal downloads that is eating away at their bottom line, is to become censors or just be greedy.

In Ireland we have IRMA who have an agreement with Eircom to block any sites they want, which led to the start of the organistation BlackoutIreland.com and now in the UK we have the greedy PRS who want YouTube to pay them an “economically unsustainable” amount of money to be licensed to play their music. So pretty soon those poor souls in the UK won’t be able to view music videos through YouTube.

What a sad sad day…. Please grow up Record Industry and get with the times……

Be Sociable, Share!