I have seen a huge upturn in businesses looking to improve their online presence since the recession has taken hold. However, most people approaching us just want their website to be on the top of the Google results. It’s as if they have swallowed a handful of books on SEO and all of sudden think this is all they have to do to generate business online.

I agree, being on top of Google for products or services that your business provides is definitely a key part of any online presence, however it doesn’t just stop there. It takes a lot more to make your website work for your business.

Since the recession took hold, I have seen that more and more people are increasingly beginning to shop around and they seem to be taking a lot longer to make their purchasing decision. The time has come for you to take a serious look at your website and see where you can improve it, to make money online through this recession.


 

  1. Design
    I am a believer that design is subjective, let that not be confused with “good design” which is more of a usability issue. I like blue, you like green, we’re all different, so our tastes will be different. However, keeping your website design clean, neat and concise is of the utmost importance.Think of it like this, who would you buy from, the shop with the messy shop front and interior or the one that is clean and presents itself well? So if your website looks like it’s “dirty”, talk to your web designer to see if there is anything they can do for you.
  2. Usability
    If the visitors to your high-street store can’t open the door or can’t find that beautiful pair of jeans in the window, you’ve quite simply lost the sale.It’s the very same on your website.If visitors can’t get to the areas that interest them quickly and easily, they will leave your website in an instant. So If you have an important message to get across – make it as clear as possible and provide plenty of call-to-actions so that they can interact with you as easily as possible.

    Access to key areas within one click (where possible) is extremely important. Avoid creating a situation where the user has to go all the way back to the homepage to get to another area of your site. Think of it like going into a shopping centre, can you imagine visiting each shop and then having to return to the entrance to find another store?

  3. Online Marketing / SEO / SEM
    There is so much you can do to promote your business online. Although I do believe that targeting the organic search results in the major search engines is one of the most important elements of online marketing, it is also one of the slowest and most time consuming. Fingers crossed we will begin to see the recession fade very soon, have you really got six months to wait until you appear on top of the organic search results?So in the meantime don’t be afraid to dabble in different areas of online marketing. Pay Per Click campaigns don’t have to be expensive if done strategically. Creating a simple Twitter special offer campaign can be thought up in a few minutes of brainstorming. Writing an article on your blog with inside information that will make people turn their heads and get exposure for your business. All of these are done quite simply and shouldn’t take more than a day to get it done.

So if you are sitting on your thumbs waiting on the next customer to come in the door, now is the time to reassess your web presence and see what you can do to improve things.

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