On a daily basis, I would be asked to explain how Google Adwords work, whether that’s an existing client, potential client or just a friend. Most get the basics, “you pay per click” bit. Those that work know about Google Adwords, know that it’s just not as simple as that.

As soon as you try and explain the more intricate details of how Google Adwords work it starts getting a little messy. You begin to see dazed looks in peoples eyes as you try and explain quality score.

So if you are one of those people that just doesn’t understand how Google Adwords works but really wants to. Sit down and watch this video (Ideally you should also know what CTRs and landing pages are).

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