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Microsoft‘s Live Search Webmaster Centre Blog has started a new blog series on Search Engine Marketing. Topics to be covered include tips on how to improve your conversions from your website to how to run a successful pay per click campaign.

They also plan to include a new section to cover topics specific to search engine marketing. The first post will be titled “What is SEM and why does it matter?”

More information over here : http://blogs.msdn.com/webmaster/archive/2009/04/28/search-engine-marketing-101-a-new-blog-series.aspx

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