I’ve been harping on for sometime about the fact that music industry doesn’t focus enough attention on utilising the web as a means to increase revenues from sales of their recordings. They seem hell-bent on chasing individual music downloaders and ISPs in order to stop them from sharing music illegally.

For the first time ever, we seem to have one innovative idea ready to roll online in a joint venture between one of the Internets leading websites and an indepent record label.

Amazon and TuneCore have got together to offer a CD-Pressing service on demand. What this means is that an artist can create an account on TuneCore.com at a cost of $20 per annum, upload their music at 99 cents per track and instantly have the ability to sell their records online.

Amazon will sell physical copies of the artists music in return for 60% of the sale price.To some not involved in the music industry this sounds like quite a large chunk of revenue gone from the artists pocket. However most newly signed artists would be lucky to get that sort of % deal with a large record company.

I certainly don’t think this is going to solve all the issues with the illegal downloading of music, but at least it’s innovative – a lot more than what the larger record companies and music rights organisations seem to want to do.

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