I had a conversation recently with a respected SEO expert, that shall remain nameless for the moment in relation to Google‘s local business search. I told him how I felt that I had yet to fully crack how results appeared at the top of these search results. Of course I’d read a lot about how in theory it worked, but hadn’t yet (with my own tests) seen examples of it actually working. For
Something he said to me triggered my thought process and I made a few changes to 2bscene’s listing to see how it affected it. Within days I was ranking in the top local business search results for “online marketing dublin“, “internet marketing dublin” and a phrase we hadn’t ever ranked for before, “web design dublin“. We’ve been there for the past week now and have had time to assess the value of it to our business.
The reason this SEO guy brought up the local business search with me was to see if I was getting any business or even traffic from it. During our conversation, I obvioulsy couldn’t help, but now with some statistics behind me I can give some indication of its use in terms of traffic and business development for people visiting our own website.
In the past week – we’ve seen an obvious increase in visits from people finding us through Google local search. I can only truly say that one of the 10 odd visits from these searches has turned into business. This isn’t bad considering we weren’t appearing for that search phrase until last week.
I know this is very little to go on so we will be working with many other clients to help them get to the top of the local business search on Google, as I do and get more meaningful data, I will let you know how important we feel it is for your business.
If you need help getting found in Google’s Local Business Search results – contact us @ www.2bscene.ie
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#1 by Richard Hearne at August 17th, 2009
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I got pulled up by a Googler for spamming the local results. Technically the title should be the official business name only, and looking at the results for [online marketing dublin] and [internet marketing dublin] it seems a lot of people have been spamming away
#2 by Tom Doyle at August 17th, 2009
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Hi Richard,
Yes they have to be the most spammy results I’ve ever seen (apart from MSN of old
)
It will be interesting to see if Google start to clamp down on this at all, which I peronally believe they should – or they could just stop giving it weight.
Tom