I have to admit, I simply can’t wait for Imagine to release information on the WiMax packages they plan to provide in Ireland. Imagine had announced that their WiMax offering would be ready to go on the 19th of October. Fast forward 9 days or so and there is still no information on their website.
You got to love Imagines confidence in their bus shelter advertisements. “WiMax… Google it”, states one poster in a nearby bus shelter. It’s fair to say that not many people know exactly what WiMax is. Even when speaking to a few techies recently, the mere mention of the word “WiMax”, left a dazzled look on their faces. So why are Imagine so confident that Googling WiMax will be enough to draw people in and use their service.
Of course, when you search for WiMax on Google, the Imagine website is no-where to be found in the organic search results. Imagine do have a paid listing on top of the search results simply stating “Next Generation Phone & Broadband Saving You up to 50% Every Month!”. Now, if I was an ordinary Joe Soap that had never heard of WiMax and the great advantages it brings, would I bother clicking through? I get bombarded on a near daily basis as it stands with the “best broadband offer available” adverts. Ok, but what if I did decide to click-through, my real motive would only be to see how much I could really save… Unfortunately, when I get to the Imagine website, the link to the “WiMax” plans don’t work. Imagine seem to have spent a lot of money already on a product launch that doesn’t seem ready to be launched – it must be great having so much money to burn!
Which makes me think a little more…
Would Imagine be ready to challenge someone who is willing to spend more to appear higher than them for that keyword?
Let’s take a simple scenario; let’s say Eircom were to roll out WiMax tomorrow (I know that would never happen). Every single Imagine poster for their WiMax product that I have seen, simply uses the following as their call to action : “WiMax… Google it”. Now all Eircom have to is get above them in the search results to sabotage their campaign. How easy would that be? Well if Eircom could produce some quality content and were willing to spend more money than Imagine, not too hard is the simple answer! At the moment, the top bid for WiMax on Google Adwords (targeting Ireland only) is €1.50 per click…
Another way of looking at it is that someone could write a decent web site covering the WiMax topic and generate a small bit of revenue. It doesn’t look like it would be too difficult to get to the top of the Google Search results (in Google.ie) for the keyword WiMax. So in theory, someone could potentially take a cut of the money being spent with Google Adwords by Imagine, utilising the Google Adsense network. I’m sure it wouldn’t be much, but something none-the-less! Google adsense to follow below 😉
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