There has been plenty of talk across the Irish web community about how risky Imagine’s “WiMaxGoogle it!” campaign is. It’s two weeks now since Imagine had promised to launch their new WiMax offering in Ireland. But even today, their website continues to exclude information on their pricing for WiMax.

I missed their Tweet on Twitter last Friday, where they announced that the pricing won’t be released until sometime this week. So the first thing I did when I arrived in work this morning was visit Google and type WiMax… Then I of course clicked on the sponsored listing. When I think back, this is what I’ve been doing for the last 2 weeks!! At this stage, I’m sure I’ve cost them at least €5 – my assumption would be that a lot of other people are doing the exact same as me!

Even as late as this morning, Jason Roe asked on Twitter “Anyone got any idea why there is a billboard that says “wimax” google it? I had a quick look.. no sign of the people who ran the  campaign!”.  While Bernie Goldbach writes about how his website is receiving an extra 85 hits per day because his article is appearing top of the Google SERPs for “WiMax Ireland”.

Both these events are another clear indication that their campaign simply is very risky and it’s costing them money! But fair play to them, they are taking the risk and people are talking about them! I doubt that this was their initial intention, but I may be wrong… I have been a couple of times in the past :P

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