Google have yet again started rolling out a new application with stealth for the last couple of days. Users of Gmail are gradually being presented with a new screen when they login to Gmail. Rather than being brought directly to their inbox, they are shown a page promoting their new “Buzz” service. “No sign up required” the message happily proclaims.

But what is it and why would I want it?

Basically, Google Buzz is Google’s take on a Twitter styled system. I guess you could say it has everything that Twitter doesn’t. Do we really need another system like this? I’d have to say no, but it is a great way to get people engaging online. For example, Facebook brought in a similar system last year and it’s use grew substantially. Twitter still lags way behind Facebook in terms of users, but it’s simple system is appealing to a lot of people. People new to Twitter will probably feel that Google is trying to rip off Facebook, but that is not the case.

So where does this leave Twitter? For months there were rumours that Google was on the verge of buying Twitter – but it never it just never materialised. Most people within the online community expected it as a fact, rather than something that was about to happen. Personally, I can’t see Google buying Twitter now that it has built it’s own system that is very similar (or a complete rip!) with a lot more features.

It will be interesting to see if this has an effect on Twitter if any at all! One things for sure, Twitter will have to start working extra hard at trying to build a revenue model for the site as it doesn’t look like anyone will be interested in buying them now… unless of course Microsoft want a piece of this! :)

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