Possibly one of the most common occurring themes for the majority of Irish websites is the lack of strong “call-to-actions�.

Having great call-to-actions one of the most effective (yet often overlooked) ways in which you can get people to interact with your website visitors. In a nutshell, call to actions make the visitors on your website “do something�. So if you want the person visiting your website to do something, tell them!

Personally, I don’t think you need to read the many studies that show how effective a strong call to action can be to realise that they can greatly improve the response from the visitors to your website. For me it’s quite obvious that by constantly making it clear what you want the person to do when they are on your website, will have an effect.

Developing strong call to actions are not rocket science, but in saying that, you should spend sometime thinking about what you want the button to do and how you will achieve it. Here are three simple steps to help you build a killer call to action:

Colour
The easiest way to make a call to action jump off a page is to emphasise it with colour. There are studies that suggest red, yellow and orange are the best colours to use for many different reasons, but the general rule of thumb should be that it stands out from the background.

Wording
Setting aside time to research what wording is best for your call to action could prove time well spent. If you want someone to do something, tell them this. For example don’t be afraid to say “Click here to…â€?. Think hard about the effect the wording you are using will have on someone. In reality you should try some split testing to see what wording works best.

Placement
We all know that it’s hard to gauge exactly how small or big the screen of the person visiting your website actually is, but it doesn’t take a whole lot of research to find out what the majority of people on the web are using. Choose your optimum resolution and ensure that all (or those most important) call to actions appear “above the foldâ€?. In other words, make sure the user doesn’t have to scroll to see your call to action.

And the only way to finish off this post is to say… test, play, experiment and test again!

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