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Since it’s relaunch in June of last year, Bing has been well received by a lot of people inside and outside the search industry. This has been mainly due to added functionality and someĀ improved usability features. On its launch, Bing took a small gain of market share in the search world, mainly at the expense of smaller, lesser know search engines. But now all their hard work seems to be paying off.

Yes it’s true, they are still a long way off the massive market share that Google owns, but this time they have managed to take a slice of Google’s share rather than the smaller search engines. This can only be seen as a great achievement by Bing, as much as we hate saying it – Microsft have done well to grab a little of Google’s dominant share.

According to comScore – Bing’s USĀ search market share grew 88% in the past year. They know command a respectable 9.85% of the search market. This compares well with Google who have seen a fourth consective month drop in market share to 62.6%.

Another interesting report by comScore shows that Bings ad impressions and clickthroughs have also experienced a rise. On the other hand, Google and Yahoo‘s ad impressions and clickthroughs have either been flat or on the downward spiral.

For more on this report visit : http://econsultancy.com/blog/6240-comscore-bing-is-gaining-on-google#blog_comment_33174

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