It may not come as a surprise to many, but the recent growth in mobile web browsing has increased at such a rate that it has taken many by surprise. One leading mobile web browser company, Opera, announced that there was huge growth in people using their mobile to access the web over the past year. In fact, Opera stated in their report that the increase was as much as 84.7% compared to the same period last year.

Opera Mini is just one browser used by owners of Smart phones so it doesn’t give a full picture as to the extent of mobile usage for web browsing, however, it does give a good indication of the trends of mobile users. Another interesting statistic from Opera’s report was that in December of this year, 7.4% of all US users of Opera accessed the Amazon.com website on their mobile phone.

This is clearly only a small indication of the change in user behaviour when it comes to browsing the Internet. Other web giant, eBay, announced that their mobile sales trebled to $2bn in 2010. Marks and Spencer also announced that visits to their website by mobile device users hit 1 million+ uniques per day in December. Back in October they announced that their mobile phone orders had hit 13,000 in just four months.

There is clearly an opportunity here for business to make sales or promote their business through mobile devices, but the problem is that most websites are not built to work with mobile phones.

In fairness to most mobile phones, they have decent web browsers that make navigating even the most non mobile friendly website easy enough to navigate, but is this really good enough? Shouldn’t it be easy for your potential customers to navigate your website at ease on their mobile device?

To help Irish businesses get a good mobile presence with their website, we’ve decided to do a special offer on the creation of Mobile Friendly Websites for a limited period only. For just €299+VAT we will create a mobile optimised version of your website (max 10 pages).

If you are interested in this offer please contact us at +353 1 2190223 or email info@2bscene.ie

Visit our mobile optimised website at m.2bscene.ie (or use the QR Code to the right with your mobile)

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