Google announced last month that over the past two years, mobile searches have grown five-fold. An even better indication of growth in the use of mobile devices for searching is that in the third quarter of 2010, mobile searches jumped again by another 130%. This is a clear indication of the massive and rapid growth of the mobile internet.
I have in the past discussed how I feel it’s time to get your website mobile to make it easier for users to use your website, but more importantly, it’s probably time to start optimising your website to be found in searches by mobile device users.
Google are already a few steps ahead of us all and have added a new key feature to their much loved Google Keyword Tool. You can now use the Google Keyword Tool to build keyword lists for targeting mobile users. As part of the new feature the have given the ability to search for keywords searched for by “mobile WAP browsers” and “Mobile devices with Full Internet Browsers” or of course, just any mobile device at all.
Google Keyword Tool Mobile Search Options
Without doing proper analysis, I can’t tell you for sure if there are many differences in how people search by mobile device compared to a PC. I’d assume there are some significant differences and plan to do some proper research over the coming days.
One things for sure, it’s time to take mobile seriously….
Related articles
- Keyword Research: Beyond the Google AdWords Keyword Tool (searchenginepeople.com)
- The Keyword Tool helps you go mobile (adwords.blogspot.com)
- Rethinking Keywords and Mobile (ducttapemarketing.com)
- Does Your Keyword Strategy Take Mobile Into Account? (webpronews.com)
- Google Adds Smartphone Volume to Mobile Keyword Tool (brysonmeunier.com)
- Google reports huge growth in mobile searches (v3.co.uk)
- Where Is SEO for Mobile Going? (greenlaneseo.com)
- Google Keyword Research To Get Google’s Attention And Will Assist More People Find Your Site (ronmedlin.com)
#1 by Digital Marketing Ireland at April 5th, 2011
| Quote
Hi Tom,
This is a really handy tool. I’ve noticed that more and more agencies/companies offering web services still do not offer mobile web packages when this is really an area they should be upselling/promoting as much as possible to prospective clients. It’s all about the “brand in the hand” with mobile these days.
If only Google could segment AdWords data to include “Northern Ireland” without having to select the “UK” as we know the two markets are just totally different. Google Insights allows you to segregate the data by region, I’d love to see the keyword tool do this too.
Aindreas
#2 by Tom Doyle at April 5th, 2011
| Quote
Hi Aindreas
Thanks for stopping by – so true on all accounts!