Google announced last month that over the past two years, mobile searches have grown five-fold. An even better indication of growth in the use of mobile devices for searching is that in the third quarter of 2010, mobile searches jumped again by another 130%. This is a clear indication of the massive and rapid growth of the mobile internet.

I have in the past discussed how I feel it’s time to get your website mobile to make it easier for users to use your website, but more importantly, it’s probably time to start optimising your website to be found in searches by mobile device users.

Google are already a few steps ahead of us all and have added a new key feature to their much loved Google Keyword Tool. You can now use the Google Keyword Tool to build keyword lists for targeting mobile users. As part of the new feature the have given the ability to search for keywords searched for by “mobile WAP browsers” and “Mobile devices with Full Internet Browsers” or of course, just any mobile device at all.

Google Keyword Tool Mobile Search Options

Without doing proper analysis, I can’t tell you for sure if there are many differences in how people search by mobile device compared to a PC. I’d assume there are some significant differences and plan to do some proper research over the coming days.

One things for sure, it’s time to take mobile seriously….

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