I recently turned our Google Adwords campaign on to get 2bscene out there and drum up some more business. It’s not that we’re not busy, but more the fact that I’d really like to see us grow this year after being too worried about consolidation last year. The more business I get in, the more staff I can employ and the feel good factor of that would be just amazing with all the doom and gloom that fills our lives because of the recession.
My Google advert states clearly “Professional Web design from just €1,499”. There are a number reasons we push that price. The main one is that it’s a very competitive price for a professionally designed, custom website and the other key reason is to stop people that aren’t serious about their web presence from contacting us.
I’ve outlined in detail many times before how we cost our websites and why they cost the price they do. But for some that message doesn’t seem to sink in.
Now, more than ever before, we get the “is that really how much it costs? You know we’re in a recession don’t you?” response when someone is presented with an estimate or proposal on the costs involved in developing a website.
The reason for this is simple. Most people just don’t fully understand what is involved in designing and developing a website. The work a professional company puts into designing a custom designed website is not comparable and cannot be compared to a website that costs €300. They are just two totally different things – it’s like comparing apples with oranges.
Some sad person is so ridiculously consumed by it all, feels it’s his duty to inform me that websites can be purchased for as little as €300.
Already he’s filled in the form on our website twice to let us know how he feels about our charges, the economy and how backward he thinks we are. Yet unfortunately, both times he has left non-existent email addresses, which means we can’t respond to him.
We’re pretty confident we know who this person is, I just hope he reads this… so I can let him know that I understand my business, the market place and that we don’t and don’t want to compete with those cheap and nasty web design firms.