Posted by : Tom Doyle in (Music, Rantings) 11th Sep, 2007
Are people really that naive?
Over the last few years there have been a host of artists who claim to have made it big through the Internet. The most famous of those being the Artic Monkeys, who have had huge success from their Internet fame. Then there is Lily Allen has also claimed that she became successful from her bedroom, she too claims to be a MySpace queen. Rumours are though, that this wasn’t this case.
But, it still amazes me how naive people are when it comes to artists using the Internet to promote themselves to the world. Let’s face it, the Internet is one of the most powerful marketing tools available to all of us. I know the music industry have for a long time ignored this medium. They spent more time trying to stop people downloading their music, rather than focusing on how they could use it to their advantage. Since successes like the Artic Monkeys, they haven’t been slow at using the web to promote their acts. In fact, nearly every new act now has a MySpace account.
This article on TheRegister shows how naive people really are when some bloggers finally realise their beloved Marié Digby is professionally backed.
