Posts Tagged Business

Guess who hasn’t updated their website then? Irish sites that still offer the 21% VAT rate!

It’s been over 2 months since our new VAT rate of 21.5% was introduced, yet some companies feel that updating their website is not worth the hassle. Ok, they may have simply overlooked it, but is that really good enough?

Here’s just some of the companies yet to update their website:

www.selecthampers.ie
www.nhshop.com
www.3gmobile.ie
www.multizone.ie
www.terrys.ie

It might be easier for you if you just did a search on google – click here to run a check

So… have you checked your website yet?

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Twitter is for Twits

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I have to admit, I was late to the Twitter scene. I didn’t register my first account until June 2008.

Why you say?

Well at the time I didn’t really get the whole concept to be honest. I just thought it was another time wasting social network, that if I signed up to, would leave me with less time to do the other more important things in my daily working life.

I already had a blog that I was struggling to keep up-to-date. When something new happens, I’m generally so late at getting the opportunity to write about it, that 100 other blogs have wrote about it and I just don’t bother. So how the hell was I going to have time to interact with people on Twitter? The short answer is that I don’t.

However, I believe being part of Twitter is now a real advantage to any business. There are many reasons for this, but let’s take a couple of examples.

  1. Networking
    Most people in the technology industry would most definitely have heard of LinkedIn. LinkedIn is an online business networking website that allows you to store information about you and your past working history. The beauty of it is that when you connect with people, you can easily see their connections or distant connections that you might want to contact. So for example, if I add a business colleague, I can instantly see all his connections. So if he had a friend in a company that I feel could do with using my product or service, I can ask my contact to put me in touch with them.That’s all well and good, but over time for me it became more of a “I only want to contact you because you could use my product” sort of network. Which is fine, but a little intrusive in my opinion.

    Twitter on the other hand let’s you “follow” other people on Twitter. When you decide to follow a certain person, an email is sent directly to that persons email notifying them that you are now following them. Now, I’m not saying go off and follow everyone you want to do business with them and then bombard them with tweets about your product or service. Just like other forms of conventional networking, such as BNI for example, you can be a little more polite by responding to their tweets and over time building up a relationship in an very non intrusive manner.

  2. Referrals / Recommendations
    As with any network there is always the opportunity for business. Just yesterday one of my tweets was in response to someone else’s tweet looking for a recommendation on a copywriter for a website he was developing. I responded directly to the Tweeter with my recommendations and hopefully those people had the opportunity to quote for his business.Imagine if those people I recommended had twitter also, I could have allowed them to connect through this medium too. But that’s another days work!
  3. Search For Business
    It’s not something that will suit everyone, but you could possibly search for business through the Twitter search application. Take a look yourself there http://search.twitter.com

So do I recommend being part of the Twitter revolution… most definitely. But you don’t have to be on it everyday, just as often as you possibly can! :)

As for “Is Twitter for Twits”? Most definitely not, I would say you are a twit for ignoring this powerful medium.

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Google Still Making a Killing

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Before Google announced their Fourth Quarter results  for 2008 yesterday, most people expected a drop in revenue from the search King. There has been a lot of talk lately of job cuts since  their recent decision to cease the future developments of Jaiku and other projects.

With the Worlds rapidly declining economy I really wasn’t sure how they would perform. When I looked at the recent upsurge in business that we were doing in Ireland, by businesses looking for new ways to promote their business, I should have really seen the writing on the wall. We were getting calls daily from people looking to promote their business on Google Advertising and were willing to pay whatever it took to get there.

It was if every business in Ireland had finally realised that the web was the place to promote their business and with the downturn, they needed to do it now. I, naively thought this was just an Irish phenomenon. That Irish “take a punt” mentality, but it seems we’re not the only ones to think like that.

Google’s results show an 18% increase in revenues for the same period last year. This can be directly linked to their web properties, which say an increase of 22% over the same period last year. A whopping $3.81 billion.

The downside to their wonderful results was that they only posted a meager $382 million profit, this can be put down to their investments in other business such as Clearwire and Time Warner.

You can view the full report by clicking here.

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Dear whoever you are….

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For the last few months, I’ve had someone email me through the contact form on our company website. They went to a lot of trouble, since there’s a captcha response on the form too.

I’ve a feeling it’s the same person that badgered me over a year ago for a post I made about their business tactics. More here – http://www.tomdoyletalk.com/2007/08/12/retaliation-for-a-blog-post-i-made-ah-bliss/

So since you are too afraid to leave your real email address, I thought I might as well post my responses to your queries here and then maybe you’ll stop with the silly emails….

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Dear whoever you are,

  1. Our reasons for using Adwords is not because business is bad. It’s simply another way of promoting our business. How could we possibly sell this service if we ourselves don’t realise it’s value too.
  2. Yes, I have more time on my hands over the last week or so and have had more time to write some articles on my blog. Again, this is nothing to do with a downturn in business, it’s called good time management and delegation :)
  3. And no, there is no sign of us going bust yet (fingers crossed it stays that way). We’re busier than we have ever been and this year looks like it will be our best ever. Luckily for us, the downturn hasn’t affected our business yet. But in fairness we spread our wings and don’t rely solely on the web development and online marketing industry for our business to sustain.

I’d love to talk to you about my business all day. I’m very proud of it. So if you would even like to meet for a coffee some day and talk about our business, why not send me an email info@tomdoyletalk.com and we can arrange a good time to meet. :)

Yours sincerely,
Tom Doyle

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Drop the VAT rate in Ireland

Drogheda & District Chamber President Patricia Rooney has launched a “Drop the VAT” campaign. You can lend your support at www.dropthevat.com.

Ireland’s VAT rate is due to increase from 21% to 21.5% on the 1st of December 2008. With the UK due to drop theirs from 17.5% to 15%, that puts serious pressure on retailers close to the border.

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