Posts Tagged Google Adsense

WiMax – aren’t Imagine so confident!

I have to admit, I simply can’t wait for Imagine to release information on the WiMax packages they plan to provide in Ireland. Imagine had announced that their WiMax offering would be ready to go on the 19th of October. Fast forward 9 days or so and there is still no information on their website.

You got to love Imagines confidence in their bus shelter advertisements. “WiMax… Google it”, states one poster in a nearby bus shelter. It’s fair to say that not many people know exactly what WiMax is. Even when speaking to a few techies recently, the mere mention of the word “WiMax”, left a dazzled look on their faces. So why are Imagine so confident that Googling WiMax will be enough to draw people in and use their service.

Of course, when you search for WiMax on Google, the Imagine website is no-where to be found in the organic search results. Imagine do have a paid listing on top of the search results simply stating “Next Generation Phone & Broadband Saving You up to 50% Every Month!”. Now, if I was an ordinary Joe Soap that had never heard of WiMax and the great advantages it brings, would I bother clicking through? I get bombarded on a near daily basis as it stands with the “best broadband offer available” adverts. Ok, but what if I did decide to click-through, my real motive would only be to see how much I could really save… Unfortunately, when I get to the Imagine website, the link to the “WiMax” plans don’t work. Imagine seem to have spent a lot of money already on a product launch that doesn’t seem ready to be launched – it must be great having so much money to burn!

Which makes me think a little more…

Would Imagine be ready to challenge someone who is willing to spend more to appear higher than them for that keyword?

Let’s take a simple scenario; let’s say Eircom were to roll out WiMax tomorrow  (I know that would never happen). Every single Imagine poster for their WiMax product that I have seen, simply uses the following as their call to action : “WiMax… Google it”. Now all Eircom have to is get above them in the search results to sabotage their campaign. How easy would that be? Well if Eircom could produce some quality content and were willing to spend more money than Imagine, not too hard is the simple answer! At the moment, the top bid for WiMax on Google Adwords (targeting Ireland only) is €1.50 per click…

Another way of looking at it is that someone could write a decent web site covering the WiMax topic and generate a small bit of revenue. It doesn’t look like it would be too difficult to get to the top of the Google Search results (in Google.ie) for the keyword WiMax. So in theory, someone could potentially take a cut of the money being spent with Google Adwords by Imagine, utilising the Google Adsense network. I’m sure it wouldn’t be much, but something none-the-less! Google adsense to follow below 😉

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Is Google building the World’s largest Social Network by stealth?

Image representing Google as depicted in Crunc...
Image via CrunchBase

I’ve been using Google from it’s early days, when it was a developers little secret for searching the web. Each and every step of the way, I’ve signed up for any new innovative release from the search giant. I had a Google Adsense account when it was first launched in Ireland, a Gmail account while it was still in beta and I even signed up instantly for the the iGoogle personalised homepages as soon as it was released.

Initially I had a different account for each of these separate free services provided by Google, but overtime Google slowly persuaded me to make them all part of one default account. Now any new service they release, to sign up it’s just a case of confirming your password for your Google Account.

Every-time I log into my browser, Google have a record of everything I do, what I’m interested in and they even serve ads based on my web surfing habits. I have to admit that I don’t mind it at all, because it Google makes my life so easy with the services I use everyday and all of them are free.

Just recently, Google released it’s “Google Profiles” service to the World. Google Profiles allows anyone to create their own web profile, just like you would on say FaceBook. Google Profiles itself is not as advanced as Facebook, but it does allow you to upload photos, add your contact details and even create links to your own websites. If you already have a Google account, you have a Google Profile that you just have to activate.

So now all of a sudden you have a social network that is more powerful than any other – yet you didn’t even seem to notice right?

Not only do you have your own profile, you have an amazing emailing system with one of the largest free storage space on the web. You also have your own homepage where you can include gadgets, news sites and RSS feeds of interest in one location.

In fact, you can even include widgets to interact with Bebo or Facebook from one location. On top of that you have many other services such as Alerts, Groups, Knol, Docs, Blogger, Video, YouTube etc etc… the list goes on and on.Yet none of us seemed to notice.

As if by stealth, Google has made you unknowingly become part of potentially the largest social network to ever grace the world wide web.

But what next from the Search Giant? Will it begin to automatically shove communication tools and friend connect in our face?

When we log into our browser will we automatically connect through instant messaging just like when you log into Bebo or Facebook? I’m sure it’s not far off and I have to say I believe this is a master stroke from Google.

Checkout my profile http://www.google.com/profiles/tom.doyle

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Free News for your Website by Google

Image representing Google as depicted in Crunc...
Image via CrunchBase

A lot of webmasters like the idea of offering some sort of news feed from their website to try and urge their visitors to return to their website on a more regular basis. Most of the free news feeds available to webmasters are pretty poor or include an advertisement at the end of each list of items hat make it unattractive.

But step up Google. Google has now entered this market, not entirely sure why, but possibly just a simple way to promote their news service. You can now have a free news widget for your website, similar in fashion to Google Adsense (without the payment obviously!).

The news widget allows you to choose from a select number of categories or even by a search phrase. It has a couple of formats to choose from. A 728×90 leaderboard and a 300×250 rectangle option. You can also target the edition to a particular country or let Google decide.

You can find out more about it on their official blog, or just get your hands dirty straight away with their wizard – http://code.google.com/apis/ajaxsearch/documentation/newsshow/wizard.html

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