Over the past few months, we’ve had a number of clients contact us here at 2bscene to inform us that they’ve been offered these great deals by so called “Google Experts”.

Not only are these Google Experts promising them the sun, moon and stars, they are also insinuating that they are better than any other SEO company out there because of the speed at which they can get you to the top of the Google search results.

Quite frankly, they’re lying. Any SEO company that tells you “they can guarantee you a number one position”, “are better than other SEO companies” or that “they have inside knowledge of how Google works”, are quite simply lying and trying to scam you out of your hard earned cash.

Any true Google Expert will know that there is no way to control the results that Google presents in it’s search results, so therefore guaranteeing no. 1 position is impossible.

Yes, there are ways that SEO experts can manipulate the search results by carrying out specific search engine optimisation techniques on and off your website – but that’s really all that they can do for you. unfortunately, there is NO magic bullet when it comes to appearing at the top of the search results in Google.

In a way I’m glad there isn’t because it would probably mean that there wouldn’t be an SEO industry there for us to work in.

So what are those signs that you should look out for if someone is offering you a great SEO deal? Well here’s a few things you should know…

  1. You won’t be cold called by a Google Expert – the best SEO companies aren’t likely to need to ring you, they will most likely have a lot of business already and if really good, will be getting a lot of business from the web!
  2. If they promise you the sun, moon and stars – such as a No. 1 spot on Google – they are unlikely to be a genuine company.
  3. Promise to get you to the top of the search results for the name of your business – only 15% or so people searching the web will look for you business name, plus it’s one of the easiest things to do in terms of SEO.
  4. If they tell you the have inside information on how Google works – they are lying.
  5. And if they tell you they are the best…. well what can I say….

It’s like everything else in life… if it sounds too good to be true… it probably is!

If you receive one of these calls (or emails) – please don’t hesitate to contact me for some advice. Or of course, if you need help with your online marketing strategy contact us at www.2bscene.ie

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