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Image by jlori via Flickr

Just over 2 years ago, I took the brave decision to change our business domain name from 2bscene.net to 2bscene.ie

I did all the usual tricks from creating a 301 redirect from all the old pages, to changing as many backlinks to 2bscene.ie as I possibly could. But in reality, the change had a detrimental effect on our SERPs in Google.

I lost our top positions for “web design ireland“, “online marketing ireland” and “web designers ireland“.

I eventually got us back on page 1 for “online marketing ireland”, but could never budge past the 2nd or 3rd page for anything web design related.

I had nearly given up and even started a Google Adwords campaign to try and boost our exposure to web searchers.

The other night however, I noticed that there seemed to be some major shifts in the Google SERPS and that our site was doing pretty well. But, I didn’t want to count my chickens as it clearly looked like a Google Dance. I was right not to inĀ  the end, as the very next day, the SERPs had reverted to their original positions.

But today, it’s back : 6th position in Google.ie – so I’m begging Google to keep it this way (although I doubt they will!)

So please please please Mr. Google – don’t change your SERPs for a while ! :)

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