Posts Tagged Google Toolbar

Getting your website listed on Google

Another common question we are asked on a regular basis is, “How do I get my website listed on Google�?

Getting your website listed on Google, is probably one of the easiest things to do when it comes to marketing your website online. It takes only one of a few small steps to make Google’s search bots aware of your website. But just how quickly these search bots come crawling your website to include your website in their search results page depends on which route you take to try get it listed.

When you do eventually get your website listed on Google, remember that this is only half the battle. If you haven’t taken other steps to optimise your website, the likelyhood is that that your website will only be found if someone is looking for your brand or company name.

When 75-80% of people looking for a product or service they require, you can quickly establish that being found only for your business or brand isn’t going to be enough to get the kind of traffic you want.

Here are 4 simple ways of getting your website listed on Google:

  1. Use the Google Add URL page
    Google allows you to add your website address to Google using the following page http://www.google.com/addurl/. This is probably one of the slowest methods of achieving a listing on Google but it works none-the-less.

  2. Get links from other websites
    This method is by far the best way in which you can use to get listed on Google. Links from third party websites are the cornerstone of search engine optimisation, so if you have another website or know someone else who has one, ask them to put a link on their most popular page back to your website.

    It’s not enough to get a link from a page hidden deep down in someone else’s website. The trick is to find a page with a high Google PageRank*. Pages with a higer PageRank are generally crawled by Search Engines more regaularly than those with lower PageRank.

    *The PAGE (and not website) that you receive the link from should ideally have a Google PageRank of 4 or more. You can check a web pages Google PageRank, by downloading and installing the Google Toolbar (www.google.com/toolbar). You will need to edit the settings in order to turn it on.

  3. Socialise
    What I mean by this is that you should start letting people know about your website. Whether that be through posting your link on Twitter, Facebook or even commenting on your favourite blog or discussion forum it all helps to generate links back to your website.

    What I don’t mean is that you should go spamming the world with links back to your website. Using Twitter for example, you post a link to your website and ask your followers to the visit the website. Or when commenting on a blog article, include your website address as part of the posting process.

  4. Add your site to Search Directories
    If all else fails and you are finding it hard to get links back to your website, you can always look at getting links from web directories. There are thousands of search directories that allow you to add your link for free. The same methodology for getting links from other websites applies, look for PAGES with a PageRank of 4 or more.

    Here are a few Irish directories you could add your website to:
    www.search.ie
    www.armchair.ie
    www.browseireland.com

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Why a good 404 error page is more important than ever

Sign at the Googleplex

I’ve always been a fan of information packed 404 error pages. When a web search sends me to a page that no longer exists, I expect to be given some hints as to where I might find the new page or at least some indication of related content.

I don’t like to see a page with the boring old “404 Not Found” error message. It completely puts me off the website and instantly makes me look elsewhere. From an online marketing point of view, that’s potentially one lost client.

With the launch of the new Google Chrome browser, all default 404 error pages, will instead present a Google branded page with suggestions and a search box. This is such a waste from the website owners point of view as it instantly brings the user away from your website. Why would they bother staying on your site if they can just search for someone else’s?

When all you have to do to avoid this default action from Google Chrome is create a 404 page larger than 512 bytes it’s a simple and easy way to ensure that you are not losing potential visitors.

It must be noted that this feature is not only a default setting in Google Chrome – but it will also be default in the new Google Toolbar 5 which is currently in beta mode.

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