Image representing Google as depicted in Crunc...
Image via CrunchBase

In a step that worries me slightly, Google have launched a new behavioural targeting scheme into it’s Google Adsense scheme. Now instead of just focusing on the contextual content of the page you are currently viewing, it will also delve into the history of other sites you have viewed and display ads accordingly. The new system is currently running as a beta test on sites like YouTube.

So what does that mean for us the public? Well you can safely say your privacy is gone. For me who not only uses my laptop for work, but also for leisure – anyone that now accesses the web through my machine will be easily able to hazard a guess at the type of websites I like to frequent. Luckily enough for me, I don’t go to many dodgy sites. But what if I did?

Google do offer an opt-out and preferences management option, but the opt-out is cookie based, which means you’ll have to opt out from each machine you login through.

I have to admit, it’s a great module for Google to increase revenues, but in terms of privacy, that just seems to be out the window!

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