Posts Tagged Search engine optimization

Google local business search – how important is it?

I had a conversation recently with a respected SEO expert, that shall remain nameless for the moment in relation to Google‘s local business search. I told him how I felt that I had yet to fully crack how results appeared at the top of these search results. Of course I’d read a lot about how in theory it worked, but hadn’t yet (with my own tests) seen examples of it actually working. For

Something he said to me triggered my thought process and I made a few changes to 2bscene’s listing to see how it affected it. Within days I was ranking in the top local business search results for “online marketing dublin“, “internet marketing dublin” and a phrase we hadn’t ever ranked for before, “web design dublin“. We’ve been there for the past week now and have had time to assess the value of it to our business.

The reason this SEO guy brought up the local business search with me was to see if I was getting any business or even traffic from it. During our conversation, I obvioulsy couldn’t help, but now with some statistics behind me I can give some indication of its use in terms of traffic and business development for people visiting our own website.

In the past week – we’ve seen an obvious increase in visits from people finding us through Google local search. I can only truly say that one of the 10 odd visits from these searches has turned into business. This isn’t bad considering we weren’t appearing for that search phrase until last week.

I know this is very little to go on so we will be working with many other clients to help them get to the top of the local business search on Google, as I do and get more meaningful data, I will let you know how important we feel it is for your business.

If you need help getting found in Google’s Local Business Search results – contact us @ www.2bscene.ie

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Google Experts or are they?

Over the past few months, we’ve had a number of clients contact us here at 2bscene to inform us that they’ve been offered these great deals by so called “Google Experts”.

Not only are these Google Experts promising them the sun, moon and stars, they are also insinuating that they are better than any other SEO company out there because of the speed at which they can get you to the top of the Google search results.

Quite frankly, they’re lying. Any SEO company that tells you “they can guarantee you a number one position”, “are better than other SEO companies” or that “they have inside knowledge of how Google works”, are quite simply lying and trying to scam you out of your hard earned cash.

Any true Google Expert will know that there is no way to control the results that Google presents in it’s search results, so therefore guaranteeing no. 1 position is impossible.

Yes, there are ways that SEO experts can manipulate the search results by carrying out specific search engine optimisation techniques on and off your website – but that’s really all that they can do for you. unfortunately, there is NO magic bullet when it comes to appearing at the top of the search results in Google.

In a way I’m glad there isn’t because it would probably mean that there wouldn’t be an SEO industry there for us to work in.

So what are those signs that you should look out for if someone is offering you a great SEO deal? Well here’s a few things you should know…

  1. You won’t be cold called by a Google Expert – the best SEO companies aren’t likely to need to ring you, they will most likely have a lot of business already and if really good, will be getting a lot of business from the web!
  2. If they promise you the sun, moon and stars – such as a No. 1 spot on Google – they are unlikely to be a genuine company.
  3. Promise to get you to the top of the search results for the name of your business – only 15% or so people searching the web will look for you business name, plus it’s one of the easiest things to do in terms of SEO.
  4. If they tell you the have inside information on how Google works – they are lying.
  5. And if they tell you they are the best…. well what can I say….

It’s like everything else in life… if it sounds too good to be true… it probably is!

If you receive one of these calls (or emails) – please don’t hesitate to contact me for some advice. Or of course, if you need help with your online marketing strategy contact us at www.2bscene.ie

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I need a website – how much will it cost?

In this day and age, every business should have a website. It doesn’t matter if you are a one man operation or a multi-national plc, your website could be one of the most cost effective sales leads generation tool you have ever had for your business. Of course, you need to take some important steps to ensure your website is generating the proper level of interest in order to get a maximum return.

Most of my working life is spent preparing quotes or speaking with people about getting a website. I constantly here the phrase “I need a website, how much will it cost? I hear it some many times that my structured brain would love to have a process in place where it could just spit out a one liner that will answer that question in an instant. Unfortunately for me, it’s not that simple.

There are so many things you can do with a website, that it’s impossible to gauge how much work is involved in a project without going into detail. Out old cliched response is obviously “how long is a piece of string”. This isn’t about us looking to sound smart, but more about it being the easiest way for us to get out point across.

Of course there are many projects that can be very straight forward, you know the ones, a 5 page website with a reply form. We could usually give you a ballpark figure on this type of website pretty quickly. Generally speaking, those people that want a website of this nature tend not to want to make much of an investment in their website and are looking for a cheap and nasty solution because they believe they “have to” have a website. They tend not to be that interested in trying to achieve a return on this investment and really just want a “presence”.

Do I think this is the right approach?
In some cases it’s fine – like how much information can you really say about a one man electrician company? The lack of competition in the search engines for something this specific could make it a worthwhile investment for this business. But what happens when all the other electricians come on board and also get themselves a simple website? Very quickly there will be a lot of businesses in that space all fighting for the top positions on Google.

In most cases a properly thought out website is the only way to go. Do you need to have a CMS? Do you need to interact with visitors to your website? What do you want to achieve with your website? How will it handle sales for your business? These are all questions that you should really be asking yourself when planning the development of your new website.

Cut to chase Tom, how much will it actually cost me to build a website?
Well again there are many variations. A typical brochure site with 5-10 pages will cost you anywhere from €300 (from a cheap and nasty web design business) to over €3k (from a professional web design company). Once you start getting into bespoke application development, the cost can increase quite quickly into the 10s of thousands.

Working with the right web design company will help you get the most from your website. They will be able to guide you as to where you should put your money and effort for the best return.

If you’re looking for a quote on your web project – why not contact us on www.2bscene.ie

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Search Engine Marketing Tips from Microsoft

Image representing Microsoft as depicted in Cr...
Image via CrunchBase

Microsoft‘s Live Search Webmaster Centre Blog has started a new blog series on Search Engine Marketing. Topics to be covered include tips on how to improve your conversions from your website to how to run a successful pay per click campaign.

They also plan to include a new section to cover topics specific to search engine marketing. The first post will be titled “What is SEM and why does it matter?”

More information over here : http://blogs.msdn.com/webmaster/archive/2009/04/28/search-engine-marketing-101-a-new-blog-series.aspx

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Free Online Marketing Campaign worth €2,000!

With the recession in full swing, now more than ever before can your website become the most cost effective way to market your business.

More and more people are opting to search for products or services online using search engines such as Google, MSN or Yahoo! If you want your website to be a success, it’s imperative that your business can be found for phrases relating to your business online.

So ask yourself this, are you getting business from your website? If not….. why not?

2bscene can help you answer this question. We will review your website and suggest ways to improve your websites visibility and increase your conversions.

We are also offering one lucky business the chance to win a FREE online marketing campaign worth €2,000.

To be in with a chance of winning – please email free-seo-campaign@2bscene.ie – include your contact details and the website address of the site you would like us to review.

The deadline for applications will be the 8th of May 2009, with the winner being announced 22nd of May 2009.

This offer is open to all Irish and UK businesses. Follow us on Twitter for updates on this special offer (and more).

So what are you waiting for, go tell everyone! :)

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