Tom Doyle

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Posts Tagged Social network

The Twitter Distraction

Feb 15

Posted by Tom Doyle in Online Marketing

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It’s been just over a year now since I’ve been using Twitter as part of my daily routine. For the initial few months I was regularly updating Twitter with some interesting and some not so interesting tweets.I would set aside at least 15 mins a day to network with people on Twitter or at least post about an article I’ve found or written.

Now however, things have changed quite drastically. I can’t remember the last time I posted a decent tweet or one at all! I know it was sometime last week and it was more of a demonstration to a client as to the power of posting a link on Twitter. Although I want to tweet, I’m increasingly finding it hard to find the time or the will to post something on Twitter. It’s not that I don’t believe in the hype surrounding Twitter, it’s more that I don’t have the time to work at networking through this medium. Sometimes it’s just easier to ring someone and ask them to go for a coffee rather than spend time looking for an opportunity to network with people you know, whether that’s through Facebook, Twitter or any other social network.

Clearly, I’m not the only one feeling this way. In October 2009, the Irish Twitter community was devasted when it appeared that the much loved (and hated) Damien Mulley was no longer using Twitter. How could this be? they asked… One of the most respected online marketing experts in the country had simply given up on Twitter and disappeared into oblivion. It didn’t help of course when he didn’t post on his blog for weeks either. But the reality was, that this wasn’t really the case as he explains on his blog (read here). Damien brings up other things such as privacy in his post which opens up another a whole new can of worms. It’s sad to think that someone can’t just disappear for a couple of says because of their popularity on Twitter!

I read James Forbairts blog today, who too has decided to take a look at the time he spends on Twitter. He takes a more frightening reality on how much time he has “wasted” on Twitter over the past couple of years (read here). To see the amount of time he has spent on Twitter really begs the question as to how worthwhile it really is.

The biggest problem with Twitter is, like every other form of networking, it’s extremely difficult to quantify the value of the work you put into it. One thing is for definite, you will get some sort of return. The problem is you just don’t know how much of it was worth it.

It’s so easy to get distracted by Twitter – I personally use Twhirl to receive all the tweets from people I am following. Most of the time, I completely ignore the pop up messages that appear on my screen each time Twhirl collects the latest tweets for me. But every now and again something does grab my attention and I’m hooked.

Has it been worthwhile for my business – well I guess so, I have got work from it. All of us in business network so people get to know us and hopefully recommend us to someone when they encountered someone looking for our services. The more people you know, the more people are promoting your business and vice versa. Was my conversion ratio high? Not at all, the reality is I’m probably in minus figures at this stage! But that doesn’t mean that it hasn’t me in the long run.

Twitter has now become more spammy than email in terms of my inbox. Most spam emails to my account are filtered out before they even reach my inbox, but the new 5 odd followers my account gets a day go straight into my inbox! Out of courtesy I check out these peoples profiles. The majority are spammers.

Does this mean Tom Doyle now thinks Twitter is dead? Not at all – it’s a new medium and I need to understand it more to enable me to get the most out of it. You need to find the right strategy for your business in order to maximise it’s capabilities. There are numerous examples of how Twitter can help a business promote themselves or “engage” with their clients. But on the flip-side – you can see how quickly people will begin to bore with it.

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What’s the Buzz with Google Buzz??

Feb 11

Posted by Tom Doyle in Internet & Computers, Online Marketing, Social Media Marketing

Google have yet again started rolling out a new application with stealth for the last couple of days. Users of Gmail are gradually being presented with a new screen when they login to Gmail. Rather than being brought directly to their inbox, they are shown a page promoting their new “Buzz” service. “No sign up required” the message happily proclaims.

But what is it and why would I want it?

Basically, Google Buzz is Google’s take on a Twitter styled system. I guess you could say it has everything that Twitter doesn’t. Do we really need another system like this? I’d have to say no, but it is a great way to get people engaging online. For example, Facebook brought in a similar system last year and it’s use grew substantially. Twitter still lags way behind Facebook in terms of users, but it’s simple system is appealing to a lot of people. People new to Twitter will probably feel that Google is trying to rip off Facebook, but that is not the case.

So where does this leave Twitter? For months there were rumours that Google was on the verge of buying Twitter – but it never it just never materialised. Most people within the online community expected it as a fact, rather than something that was about to happen. Personally, I can’t see Google buying Twitter now that it has built it’s own system that is very similar (or a complete rip!) with a lot more features.

It will be interesting to see if this has an effect on Twitter if any at all! One things for sure, Twitter will have to start working extra hard at trying to build a revenue model for the site as it doesn’t look like anyone will be interested in buying them now… unless of course Microsoft want a piece of this! :)

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Facebook gets tough on promotions and competitions

Nov 9

Posted by Tom Doyle in Online Marketing, Social Media Marketing

Facebook announced changes to their Facebook Promotion Guidelines last week, which are likely to affect a lot of businesses currently using Facebook to promote their brand. If you’re planning on running a Facebook promotional campaign in the near future – make sure you read the new guidelines thoroughly.

The new rules state that you ;

  • Cannot run a competition without prior consent from Facebook
  • Cannot run a competition where entry is based on becoming a fan of the business’s Facebook page
  • Cannot run a competition where entry is based on posting a message on Facebook. whether status update or comment
  • Cannot notify winners of the competition through a Facebook message, chat or posts
  • Cannot request that people sign up for a Facebook account in order to enter a competition
  • Must include the following note (or similar):
    “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook. The information you provide will only be used for [disclose any way that you plan to use the user's information].”

This is just a taste of what the new guidelines include, you can see the full set of guidelines here http://www.facebook.com/promotions_guidelines.php.

From the list above, you can quite clearly see that running a small competition on Facebook isn’t as simple as it used to be. How many businesses that will adhere to these new rules is yet to be seen, but I’m quite sure a lot will have second thoughts about a campaign. In fact most of the business pages I know of, would quite regularly be in breach of these guidelines. It’s hard to see any of these companies adhering to these guidelines, they’d probably just stop using Facebook for running these competitions entirely.

Looking into the guidelines in detail, it looks as though the Facebook are really only trying to protect themselves rather than stiffle the huge surge in businesses using Facebook to promote their brand. I can only imagine what kind of emails they are getting from Facebook fans who wrongly assume that Facebook themselves are in some way related to the running of these competitions and promotions.

It will be interesting to see how many businesses adhere correctly to these new rules and more interestingly, what will happen those that don’t.

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Facebook for Business

Oct 23

Posted by Tom Doyle in Internet & Computers, Online Marketing, Social Media Marketing

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There was a time when everyone believed that having a blog was one of the most critical elements to web success. In fact even today, I still have clients who have been informed by “buzzword driven web experts” that they must have a blog or else they are doomed to failure.

The problem with this was that a lot of businesses, for one reason or another, just aren’t suited to having a blog. Many businesses have only now realised that after many hours of painstakingly hard work, trying to create relevant and unique content on a regular basis is a lot harder than they first thought or were lead to believe. Never-mind the fact that they probably never once saw even a small return for all this hard-work they had endured. And just when all the “buzzword driven web experts” had convinced you to get a blog, they now have a brand new buzzword for you… Roll up “Social Media Marketing“…

Now don’t get me wrong, I am a huge fan of Social Media Marketing, but yet again I see more and more businesses who want a Facebook or Twitter presence without even understanding how they should engage with this new medium. And that’s exactly what it is, a new medium. Therefore nothing is proven just yet, but it’s clear from others success that Social Media Marketing with sites like Facebook and Twitter is a simple and cost effective way of marketing your business online.

So, how do you get on this Social Media Marketing train? Well why not let’s start with Facebook. Facebook has over 1 million users in Ireland now, so it’s very likely that many of your customers have a Facebook page or at least know someone who does. That fact alone is enough to make me believe it is a medium you simply can’t ignore!

To get you started, here are my top tips for getting your Facebook for Business strategy up and running:

  1. Create Your Business Profile Fan Page
    Even if you haven’t decided what you plan to do with your Facebook campaign just yet, get your business profile page up there as soon as possible. If you have a Facebook account already, it’s pretty simple go here http://www.facebook.com/pages/create.php and follow the instructions.If you are new to Facebook, it’s probably best to familiarise yourself with how it works and how you engage with other users. Sign up for a personal account and start adding your friends. Follow other businesses so you can see what their Facebook strategy is.One key point to remember is that you should NOT use your personal profile for your business. You should only use “Pages” for business  and “Profiles” for personal use.

  2. Claim Your Vanity URL
    A vanity URL is a Facebook website address with your name attached to the end, for example, our business vanity URL is www.facebook.com/2bscene. The sooner you can claim your “vanity URL” the better to protect your brand. Irish business will need 25 fans of your business fan page before they can obtain theirs. To gain your first 25 followers why not ask all your “friends” from your personal Facebook profile?  

  3. Synchronise with Twitter
    If you already have a Twitter account, you can synchronise your posts with Facebook. You can do this both ways, for example, if you post a message on Twitter, it can automatically appear on your Facebook fan page and vice-versa. Personally I would suggest the latter. Facebook is a lot more personal than Twitter. Twitter is a public networking medium, whereas Facebook is very much a personal circle of friends network. The last thing a Facebook user wants is their Facebook homepage to be bombarded with messages from your Twitter account.

  4. Include Links to Your Profile Where-ever You Can!
    Fairly self explanatory. If you want people to know about your business profile page… tell them!! You should include links on your website, blog and even email signatures!

  5. Engage!!!
    Like every other Social Media Marketing option, it’s all about engaging and socialising with your fans or followers. If you can think of your Social Media Marketing profile as one big networking event. Talk to people, ask questions, respond to their questions, give free advice etc etc. But again, be careful at how many updates you post. Try keep your interactions to a reasonable level, maybe one or two interesting posts a day.

There are certainly many businesses that are much better suited to Facebook than others – but with enough thought and planning you should be able to find an angle that suits your business best.

To give you an idea of how others are using their business pages to great effect, I have put together a list of some good ones below:

  1. Ben & Jerry’s
  2. Pizza Hut
  3. Victoria’s Secret
  4. iTunes
  5. Starbucks

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Social Media Marketing – Have you started yet?

Sep 29

Posted by Tom Doyle in Online Marketing

106922Social Media Marketing is the latest buzzword to enter our “already overflowing with buzzword” brains. It seems that every business you come across nowadays have at least a blog, Twitter account or even a Facebook Fan Page.

In fact, a recent study of online retailers showed that 86% of respondents in the US already have a Facebook Fan page, with 13% more planning to have one within a year or two. 55% of businesses already have a blog and 25% more plan to have one within a year or two.

What’s worrying however, is that most businesses don’t seem to have a clear plan of what they should be doing with their new found fame.I’ve voiced my opinion on blogs in the past, but Facebook Fan Pages and Twitter accounts are another days work altogether.

Social Media Marketing is very much in it’s infancy. To date, there really are no statistics avaiable on how successufl any of these mediums can or could be to your business.  There are some signs that it can work really well for some, but this by no means works across the board.

The biggest problem I see businesses facing, is the time it takes to engage in such activities. The society we live in today, is driven by instant gratification. If we don’t see a quick return, we give up and try something else. We always seem to think the grass is greener on the other side. Most social media marketing campaigns are simply not that straight forward.

There’s no doubting Twitter is a powerful medium, combine that with a Facebook fan page and you have one hell of an application to get your message out. BUT! If you haven’t done all the hard work of building up your network and planning your strategy, in most cases your campaign will fall flat on its face.

There are many examples of how to run a successful social media marketing campaign, but they are not “one type fits all” scenarios. You need to spend time planning your campaign. The worst thing you could do is put your campaign on the long finger. The sooner you get started, the sooner it will become part of your daily working life (maybe even more) – one thing is for sure…. Social Media Marketing is here to stay.

If you haven’t already started work on your Social Media Marketing plan, why not talk to us at 2bscene and see where we can help you get up and running! info@2bscene.ie (or telephone : +353-1-2190223)

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Google continue to expand its social network with social gadgets

Aug 14

Posted by Tom Doyle in Internet & Computers, Online Marketing

It’s not long now since I wrote an article about how I felt Google was planning to build the webs largest Social Network by stealth. Now it seems to have taken another step closer to their complete social network website.

On Wednesday Google announced on their official blog the release of 19 new social gadgets for iGoogle. Google social gadgets allow you to collaborate and play games with your friends from your iGoogle homepage. One of the cool games is the “How Big is your Brain” game which is similar in ways to the many brain training games available for the likes of the Nintendo DS. It allows you to compete with your friends online to see which one of you have the biggest brain.

Although this is obviously another step in terms of building that big social network, they seem to be missing the basic fundamental attractions that Twitter and Facebook have. But maybe that’s what Google Wave will do….

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Winner of the FREE Online Marketing Campaign Competition Selected

May 25

Posted by Tom Doyle in Online Marketing

With great difficulty, 2bscene finally decided on a winner for our first free online marketing campaign competition on Friday last. The process was as much a learning curve for us aswell as an opportunity to let people know how much they could benefit from an online marketing campaign for their website. It was our chance to see how powerful Twitter actually is. And Twitter proved to be one hell of a tool for promoting the competition – we were inundated with entrants to the competition within minutes.

We would have been happy with a handful of people being interested in this competition – it would have given us more time to create reports for all entrants. Unfortunately for the entrants we just got too many entrants to give everyone feedback on their website which we would have loved to have done. So for those that didn’t receive a report on their website, keep in touch with us, because we hope to do this again soon and next time we’ll be a little more prepared!

So what next?

Well I’m hoping to do a case study on the whole process (upon agreement with the winner of course). We already have a clear plan in our heads of what needs to be done, but we need to meet with the Winner first and detail our ideas and see how far they will go. After that, all the hardwork will begin. The process will take at least 6 months to come to fruition – so we will try to keep you posted of the progress on this blog along the way.

For now though, Congratulations to Roseleen McNally! We’re really looking forward to working with you and making a success of your website!!

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The weird and wonderful world of Twitter

Mar 23

Posted by Tom Doyle in Internet & Computers, Online Marketing

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I’ve been actively using Twitter now for just over 2 months. After the initial scepticism, I grew to quickly love Twitter. The benefits of it speak for itself. I’ve accomplished a healthy following of over 400 users, a market that I had never tapped into before in such a way and with such rapid growth. I’ve learned a lot in my time on Twitter. Even shall we say, a new ‘etiquette‘ of communication.

Initially I thought Twitter was something about nothing, why would I care what other people are doing, why would I even bother telling people what I’m doing, I’m way to busy doing just that. But I quickly learned that although Twitter believes “What are you doing?” is the perfect question to ask those using it’s service, it really doesn’t have much bearing on what the majority of people using their service are actually using it for.

Yes from time to time, the odd person will tell you “I’m just going to pop to the loo”, but generally speaking the people I follow offer some great advice on internet marketing, web design, special offers, freebies and even provide breaking news as it happens. For me, this is something I relied on the many RSS feeds that I subscribe to, to inform me of these things. With Twitter we have an interact RSS feed and I love it! :)

It is very easy to get lost in the whole world of Twitter though. At least with an RSS feed you decide when to read it , with Twitter it’s a different story. If you follow a lot of decent people, there are updates every few seconds. Because you have chosen to follow people with similar interests, the information they are sharing with everyone is generally something you don’t want to miss reading.

In terms of Twitteretiquette, well I have to say I get highly offended if I follow someone and then don’t follow me back. It sends out a breathe of arrogance from the person you have just followed. “I am not following you because you are a little person”, but in fairness to those people, there are quite a few Twitter’s that I don’t follow back!

Twitter is quickly becoming a spam engine, not a day goes by now that I don’t have some sort of spam sent to me, either through a direct message or simply by a spamming tweet. AnyPlugins 1one I find spamming now, I just delete them from my list of people I am following.

I read a great article the other day, that I came across from someone’s tweet and I have to say I concur with nearly everything mentioned. The six warning signs for Twitter – http://hightalk.wordpress.com/2009/03/17/6-warning-signs-for-twitter/

I think it’s time for the creators of Twitter to take a serious look at the beast they have created. Think about how they can improve it and as I’m sure they do everyday, how to monetise it.

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Site of the Week – Hobeze.com

Oct 1

Posted by Tom Doyle in Cool Sites

This post is a little bit biased since we (www.2bscene.ie) designed and developed it. But none the less I think it’s a good looking site with good potential. Started by two young guys from Cork, www.hobeze.com is the newest social networking website on the Internet.

Currently still in beta mode (so it could be a little buggy) Hobeze (play on the word ‘hobbies’) allows anyone to register for free and meet and socialise with likeminded people based on what your favourite past time or hobby might be.

So what makes this site better than anything else out there? Well the fact that it’s hobby based, means you can meet new friends that are simply just into the same thing as you. Features are similar to the big boys in the social networking scene, with comments, photo galleries etc all available.

So don’t hang around – go in and have a look!

www.hobeze.com

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