Posts Tagged Web Developers

How much does a web design cost? Real Web Design Costs

It’s over a year since I wrote a similar article to this one on what it costs to design a website. Surprisingly, since that last post and with all the turmoil that is happening with the global and Irish economy, little has changed in terms of pricing. What has changed however, is the number of small web design companies popping up all over the place offering cheap web design solutions. I personally take no issue with these companies, unless of course they start comparing their work to the work a professional web design agency.

The problem with web design is that generally speaking, most people don’t actually understand what it takes to design and develop a website. I know from even my circle of friends, they would expect the building of a website to be something that can be done in a few clicks of a button. Of course this is a possibility and one of the reasons there are so many cheap and nasty web design companies in the market today.

We regularly get people telling us that we are “much more” expensive than other quotes they have received. In this case we always ask them to provide us with the proposal from the other company to see where the difference in price lies. In most cases, they are comparing apples with oranges. The service we offer is far superior to the cheaper alternatives. There are of course the exceptions when I can’t even contemplate why a company is going in so cheaply.

Like with every professional service, I think it’s best to look at things in context when discussing pricing around a service you require. Hopefully this article will open most peoples eyes into how a professional website is cost-ed and why.

Web Design Pricing
When we get a call from someone looking for a website designed, the first thing we ask for is an idea of other sites that the client is trying to emulate for their own business. This isn’t to plagiarise their ideas, but for us to get an idea of what the clients expectations are. Our next question would be related to the websites functionality, e.g. do you need to sell anything online, what level of interactivity do you want with the client etc.

Generally speaking, the answers provided will lead us two ways, one needing more questions answered or two, in a position to put together a proposal for the costs involved in the project. With the information received from the client, we can the plan the time we feel is required to deliver a finished website based on the clients brief. If it’s a complex project, it can take quite sometime to put together time-frames expected.

Time Required to Build a Website
Let’s take a simple brochure type website, with a Content Management System as an example of the time  required to deliver such a website.

  1. Design
    Design is a strange procedure that can’t be timed to an exact time-frame. There’s a massive level of creativity required and therefore, you can’t rush it. A typical design can take anywhere from 2-3 days to meet the initial design brief and at that stage, you will probably have one or two ideas developed.

    In all our projects, we work with our client to get a design that they are 100% happy with. If they don’t like what we have delivered, we will keep working until we get exactly what the client wants. Luckily enough, in most cases we don’t have a problem with it going beyond the 2-3 days allocated.

    Total Days: 2-3

  2. Design preparation for CMS integration
    Once the design has been fully signed off, we move onto preparing the agreed design for the CMS integration. This means developing the necessary HTML, CSS and JS code etc. This can take up to 1 day to complete.

    Total Days: 1

  3. CMS Installation & Design Integration
    As soon as the design has been cut up and is ready to be integrated, we start the process of installing the CMS. Depending on the CMS chosen and the complexity of the design, this can take anywhere from 2-3 days to fully integrate. At this stage, we also look after any functionality issues, such as forms, login systems etc etc.

    Total Days: 3-4

  4. Content Insertion
    The final build stage is the insert the content provided by the client. Typically we do a maximum of 15-20 pages of content for a client and then train them up on how to use the CMS to insert their own content if they require more.

    Total Days: 1-2

So there you have it, that’s a typical example of the time required to build a very basic website with a CMS. I haven’t included the time required for meetings, design briefing or testing. The basic nuts and bolts of building the website will take at least 7-10 days, yet it generally takes 4-6 weeks before the whole process is completed.

Web Design Costs
We charge per project basis. It’s not easy for me to give a set figure for the cost of the design and development of a website because requirements differ so much from client to client. Typically speaking, we would be charging anywhere from €2,500 – €3,500 +VAT for a typical brochure site with CMS.

To some that sounds quite expensive, but let’s break that down further to see where the costs come in.

a) Web Designer / Web Developer

A good web designer/developer’s annual salary will be anywhere from €30-40k per annum depending on experience. Since we need two people working on your website design, let’s take a mean salary of €35k per annum.

It costs the employer just over €790 per week (accounting for holidays) to have someone working on the project. The total cost for a 2 week project is therefore €1580

b) Project Management / Meetings
With any project, there is a certain level of project management required. Project management means meetings. As much as we can, we try to have meetings on-site, but most of the time it makes more sense to meet with the client in their offices. This obviously takes someone’s time and costs money for travel etc.

c) Rent, Calls & Other Misc.
A necessary evil of running a business, but we need to put a roof over our heads and buy PCs, phones broadband connection etc etc. Without all this, we wouldn’t be a web design company.

You can throw your own figures at b and c – but even with the lowest level, you can see there is very little margin in the costs charged for designing a simple website.

Cheap Web Design

So now that you’ve seen what the costs involved in developing a typical website, let’s look at how a cheap web design business operates. I say business as opposed to “company” because a lot of these businesses are one man operations run by self employed individuals working from home with little overheads etc. Other cheap web design companies will outsource their work to cheap labour countries such as India, Pakistan or China.

  1. Design
    Generally speaking, most of these companies do one of three things when it comes to the design aspect of a website.

    a) Download  and use freely available templates from the Internet. They then do some basic customisation of the design such as include your logo and other graphical material.

    b) Purchase already created designs from Templatemonster.com or similar websites. Again, there is a certain level of customisation required in this case.

    c) Outsource off-shore – absolutely nothing wrong with this, but the quality tends to be pretty poor.

  2. CMS Integration
    The majority of the cheap web design companies use one of the many freely available CMS solutions such as WordPress, Joomla or Drupal. Apart from being really easy and quick to install, there are thousands of online resources where they can download free templates to use for their website theme.

Typically speaking, someone could put together one of these cheap websites, that will potentially look like thousands of other websites across the Internet in less than 2 days. If it takes them longer than this, either you are a nightmare client that is expecting too much or they don’t know what they are doing!

The bottom line is that if you want your website design from a professional design agency, expect to spend anywhere from €1,500 to €4,000 for a brochure type website. If you want to go the cheap route, don’t spend more than €500 – otherwise you are being ripped off.

I hope all the information above gives you a good idea of the complete disconnect between cheap web design and professional web design. I’m not saying it’s a bad thing to use a cheap web design company, but before you start comparing apples and oranges make sure you completely understand what you are getting from your web designer.

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Need a web designer? Things you should look out for…

In the past, when fax machines were in mass use… if your business didn’t a fax number, no-one took you seriously. Nowadays, the same can be said about a company without a website. If any company is serious about succeeding, they must have a website. Unfortunately, web design is a lot more complex than plugging in a fax machine and waiting on it to ring.

It is essential that your business website conveys the correct message that will help with the promotion of your business. Whether that is just a simple brochure website that details your services, phone number and opening hours or if you require something a little more advanced like a fully blown eCommerce system, at the very least, it should add value to your business. And the best way to make sure you are getting the best from your web presence is to find the right web designer.

I think it’s fair to say, Web Designers are a strange breed. Everyone seems to know one and has had OR heard of a bad experience with a web designer. Web designers are notorious for falling off the face of the earth, never to be heard from again. Many leave businesses stranded with websites that they can’t even make the simplest of changes. Others are left with designers who charge the sun, moon and stars for the tiniest of changes to a web page. Well unfortunately it is a very common situation. But there is a common reason for this.

In many cases web designers are highly under valued in terms of the work they do. The reality is that most people don’t actually understand how long it takes to make changes to a website. Although many changes are a simple task (to someone who knows) – most of the time, they are still quite time consuming tasks.

If you ask an electrician for an hour of his time to get your electricity back on, you’d probably be happy to spend €90 for this privilege. But with a web designer, someone who sits at a computer screen all day and “presses a few buttons”, paying them €90 for this seems quite outrageous. Especially when as far as you can see, you just want them to move an image to the other side of the screen.

The reality is that many web designers have plenty of work and can’t be bothered working for someone who refuse to value the work involved in getting your “small change” done. A lot of these cheap web designers come straight out of college or initially started working for you as a nixer. Getting that extra bit of cash is great in the early days. But as soon as they try and make a living out of it, they quickly realise that it’s really not worth it. It doen’t take long to realise that the time spent on your project, would be better spent working for McDonalds, because quite simply, they’d earn a lot more money and get more respect from people enjoying that Big Mac meal than having to listen to constantly justify the bill for the work they have done on your website.

If you are only starting out on the road to web success, you should really read this article to get an idea of the typical situation a web designer endures on a near daily basis : http://www.27bslash6.com/p2p.html – if you think you will easily be able to find the best web designer for your website for next to nothing, think again. The good ones simply don’t come cheap!

Here’s another few tips on choosing the right web designer for your business.

  1. Don’t judge the book by its cover
    The first thing most people do when searching for a web designer is look at the company’s portfolio. Although this will give you a good idea of what kind of work they produce, a lot of a web designers work is client driven. Web designers tend to work on the edge of the latest design fashions. They create websites every day and are therefore ahead of most clients taste in terms of design. Generally speaking the clients drive the style they want and most web design companies will give the clients exactly what they want (to a certain extent!).

    However, good web designers will work with the client and help them understand how best to interact with your website visitors. If you find navigating websites on their portfolio to be poor, chances are that they are too.

  2. Clear Communication
    We come across a lot of disgruntled customers who were unhappy with their last web designer. Not because they were bad at their job, but because they didn’t listen to the client and understand their requirements. A lot of web designers have a clear idea of how a website works and believe one size fits all, which it clearly doesn’t. If your web designer doesn’t share the same vision as you, it’s unlikely to be a good working relationship – so don’t waste your time trying to convince them to your way of thinking. Get someone on the same level.
    There is also a major we like to call “feature creep”. This is where the initial brief for the project changes as the project progresses. In most cases they are minor and a lot of the time the web designer will take the hit without any complaints. However, if these requirements grow or change on a number of occasions, that can seriously dent the web designers motivation to complete the project and therefore the the relationship can become soured. To avoid this, make sure you are 90% clear from the outset as to what you’d like to achieve and let the web designer advice you on the best possible way to approach the rest.
  3. Listen & Learn from their experience
    There’s nothing worse from a web designers perspective than to hear “I read that… so we should really do this”. If the web designer is worth their weight in gold, they would have been around the block and heard this numerous times from their clients.

    This doesn’t mean that you shouldn’t question your designer – in fact, it’s the quite opposite. You should constantly ask your web designer for their advice. They will be glad to give it as they will feel happier that they can put their ideas into action and use your website as a great portfolio example.  They work everyday in this business and they have seen what does and doesn’t work.

    Always remember that a lot of what you read is already out of date in terms of web design and web marketing. A good web designer will be ahead of the curve and so detailed in his approach to design that he wouldn’t bore you with the details. But he would get great enjoyment out of explain the reason he used a particular font in a particular part of your site! So my adivce to you is to USE your web designers knowledge as much as possible – but make sure you are prepared to listen and change your mind.

At the end of the day, there’s nothing more a web designer really wants from you other than repeat business and a recommendation to potential clients. It is very much in their interest to make your website a success. It’s the successful clients that recommend them on for more work, which in turn puts food on their table.

The right designer will be passionate about every project they are involved in, to ensure its success. If you don’t feel the passion, don’t use that web designer. Find someone who is – but be very careful, like every industry, there are a lot of fly-by-nights. These web designers just want to make a quick buck from you and they never want to hear from you again. They don’t care if the site succeeds, they are making enough quick cash not to care about repeat business.

At this stage, it’s probably best to wish you all the success with your web project and don’t forget that our company offer web design and web development services – so get in touch if you’d like to discuss your web project with us!

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Web design search volume in decline


As the recession hit, most web design companies were busier than they had ever been before. There seemed to be a sudden rush of businesses trying to get online. In the majority of cases it was a knee-jerk reaction to prop up their falling incomes. During the latter half of 2009, this sudden rush seemed to have abated. There are many stories flying around that some of the major web design companies in Ireland are hanging on by the skin of their teeth and offering well below cost websites in order to generate some sort of cash flow.

Although they say that 99% of all statistics are made up, it’s still worth looking at some… :)

Google Trends is a great tool for researching keyphrase search popularity over a number of years of traffic on Google. So I used this tool to run a few searches on terms relating to web design to see if it could paint any sort of picture of what the state of the web design is in.

Web Design Search Stats - Google Trends

As you can see from above graph, the search term “web design” has been on a massive decline since the recording of the statistics began. Interestingly, if you take a close look at the latter quarter of 2009, you can also see a steady decline in searches for “web design”.

December is generally a slow time for new business in web design terms, so there are no surprises when you see the massive dips in searches across all years. Also quite interesting, is the steady performance of the term “website design”. In fact, there’s possibly a slight growth in searches for this term throughout 2009.

Does this mean that the web design industry has finally entered the recession with everyone else?

Only time will tell I guess…

Looking at the other side of our business; online marketing, it appears to be performing quite well. There is an obvious increase in searches for “SEO” – everyone seems to know what it is now or at least know someone that fancies themselves as one. There is a decline in searches for “Internet Marketing” though, maybe a phrase that has been lost to the popularity of “SEO”.

Although it’s hard to see from this graph, there has been a surge in searches for “Social Media Marketing“, which started showing up on the radar in 2007. No surprises there, since it’s the latest and greatest buzz word on the planet!

Online Marketing Search Trends

We’ll never get a true picture of the web design or online marketing industry from statistics like this. For example, the searches for “SEO” are being diluted by people trying to figure out how to market their own websites rather than actually looking for those services. None-the-less it’s interesting reading for anyone in or trying to get into this industry.

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