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I guess it’s not really surprising that mobile web browsing is continuing to grow at lightening fast pace. The sheer amount of people who carry a web enabled portable device has grown significantly over the past couple of years. A lot this growth is of course due to the massive success of the iPhone. Like, it wouldn’t be strange if your granny had an iPhone nowadays, yet she probably didn’t have an Internet connection before she owned one!

Of course, browsing the web through a mobile device is by no means a new phenomenon, it’s something that has been available for quite some time. In reality though, most people didn’t bother using the web on their phone to access the Internet and with good reason. One obvious reason, was that it could be quite expensive to access the web on your mobile phone. And secondly, viewing websites on a mobile could be at best, extremely annoying. Websites simply weren’t built to cater for mobile devices.

Even today, most businesses don’t bother providing a mobile alternative of their website. In fairness, most mobile phone web browsers are pretty good at allowing you to view full websites quite easily. However, they are not perfect. Most of the larger and more popular websites such as Facebook, Twitter, CNN and Google automatically offer you a slimmed down, mobile version of their website when you visit from a mobile device. Navigating around a pupose built website is always a lot more fun than having difficulty choosing and clicking on links of interest, even with a decent mobile phone browser.

Recently, on one of my own websites I was shocked to notice that over 10% of the traffic to the website (over 1,200 unique visitors) on one given day was from mobile devices. You might say I missed the boat a little, but for me this was a clear indication that the growth in the use of the web from a mobile device now warrants a mobile friendly website.

Look, I’ve been there in the WAP days. I’ve built WAP websites… what a disaster. There were a lot of issues with WAP, but I just don’t see those issues arising with the current state of play. As long as pricing for data packages from the mobile phone providers continue to decrease and people buy web enable devices, it just seems to be the way people will start viewing the web.

73 Million iPhones have been sold since they were launched and I think it’s safe to assume that a lot of those that own one, have also used the App Store to buy an app or two. A process that is very straight forward – in fact probably more straight forward than any website you’ve ever visited. Would you have envisaged many people buying items with their phone, through the web 5 years ago? Probably, but you probably thought it would take more than 5 years to get there!

For me, there has never been a better time to get your website mobile. Things are only going to get better. Already the sale of Android enable phones is out stripping the growth seen by the iPhone. It’s clear to me that the mobile web has arrived and is in full swing!

And of course, developing mobile websites is something we do at 2bscene – so if you have a project, why not have a chat with us and we’ll see where we can help you. Call us on +353 1 2190223

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