Posts Tagged WiMax

WiMax pricing finally released

Image of imagine WiMax from Twitter
Image of imagine WiMax

It’s only 3 weeks late, but Imagine have finally released their much anticipated WiMax Broadband pricing. And after all the hype, it wasn’t something worth waiting for.

Although most press releases this morning mention that Imagine’s WiMax is 50% cheaper than Eircoms equivalent, anyone who has been on the lookout for Broadband recently, knows that Eircom is one of the more expensive offerings. When you compare Imagine’s WiMax with one of their competitors such as UPC / NTL, the mid range offer from Imagine is actually €8 more expensive. The only benefit of choosing Imagine’s WiMax package is the fact that it has an unlimited download cap. Imagine’s fastest offering, the 7MB option is €3 cheaper than UPC’s 10MB offering. On the positive side, Imagine’s Mobile Broadband offering is quite impressive. For a 7MB mobile broadband connection, it costs only €15 a month.

After all the hype generated from the Imagine publicity team, I feel very let down. At the moment, with the current pricing structure, there is absolutely no reason for me to change my current provider at home. I’m sure a lot of people will feel the same.

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WiMax – Google It! Imagine still playing a costly game

There has been plenty of talk across the Irish web community about how risky Imagine’s “WiMaxGoogle it!” campaign is. It’s two weeks now since Imagine had promised to launch their new WiMax offering in Ireland. But even today, their website continues to exclude information on their pricing for WiMax.

I missed their Tweet on Twitter last Friday, where they announced that the pricing won’t be released until sometime this week. So the first thing I did when I arrived in work this morning was visit Google and type WiMax… Then I of course clicked on the sponsored listing. When I think back, this is what I’ve been doing for the last 2 weeks!! At this stage, I’m sure I’ve cost them at least €5 – my assumption would be that a lot of other people are doing the exact same as me!

Even as late as this morning, Jason Roe asked on Twitter “Anyone got any idea why there is a billboard that says “wimax” google it? I had a quick look.. no sign of the people who ran the  campaign!”.  While Bernie Goldbach writes about how his website is receiving an extra 85 hits per day because his article is appearing top of the Google SERPs for “WiMax Ireland”.

Both these events are another clear indication that their campaign simply is very risky and it’s costing them money! But fair play to them, they are taking the risk and people are talking about them! I doubt that this was their initial intention, but I may be wrong… I have been a couple of times in the past 😛

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WiMax – aren’t Imagine so confident!

I have to admit, I simply can’t wait for Imagine to release information on the WiMax packages they plan to provide in Ireland. Imagine had announced that their WiMax offering would be ready to go on the 19th of October. Fast forward 9 days or so and there is still no information on their website.

You got to love Imagines confidence in their bus shelter advertisements. “WiMax… Google it”, states one poster in a nearby bus shelter. It’s fair to say that not many people know exactly what WiMax is. Even when speaking to a few techies recently, the mere mention of the word “WiMax”, left a dazzled look on their faces. So why are Imagine so confident that Googling WiMax will be enough to draw people in and use their service.

Of course, when you search for WiMax on Google, the Imagine website is no-where to be found in the organic search results. Imagine do have a paid listing on top of the search results simply stating “Next Generation Phone & Broadband Saving You up to 50% Every Month!”. Now, if I was an ordinary Joe Soap that had never heard of WiMax and the great advantages it brings, would I bother clicking through? I get bombarded on a near daily basis as it stands with the “best broadband offer available” adverts. Ok, but what if I did decide to click-through, my real motive would only be to see how much I could really save… Unfortunately, when I get to the Imagine website, the link to the “WiMax” plans don’t work. Imagine seem to have spent a lot of money already on a product launch that doesn’t seem ready to be launched – it must be great having so much money to burn!

Which makes me think a little more…

Would Imagine be ready to challenge someone who is willing to spend more to appear higher than them for that keyword?

Let’s take a simple scenario; let’s say Eircom were to roll out WiMax tomorrow  (I know that would never happen). Every single Imagine poster for their WiMax product that I have seen, simply uses the following as their call to action : “WiMax… Google it”. Now all Eircom have to is get above them in the search results to sabotage their campaign. How easy would that be? Well if Eircom could produce some quality content and were willing to spend more money than Imagine, not too hard is the simple answer! At the moment, the top bid for WiMax on Google Adwords (targeting Ireland only) is €1.50 per click…

Another way of looking at it is that someone could write a decent web site covering the WiMax topic and generate a small bit of revenue. It doesn’t look like it would be too difficult to get to the top of the Google Search results (in Google.ie) for the keyword WiMax. So in theory, someone could potentially take a cut of the money being spent with Google Adwords by Imagine, utilising the Google Adsense network. I’m sure it wouldn’t be much, but something none-the-less! Google adsense to follow below 😉

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