Posts Tagged Yahoo

Adobe open up Flash for Google & Yahoo!

Adobe Flash CS3 Professional

Adobe released a press release today, stating that they are teaming up with search industry leaders, namely Google & Yahoo! to “improve search results of dynamic web content”.

Adobe have given Google & Yahoo! access to the Adobe Flash technology to allow them to improve their ability to index flash files/websites.

So what does this mean for us, the search engine optimisers and web developers? Well at the moment, very little it seems. We’ve all known for quite sometime that Google has been able to follow links and index some content from within a flash flash file. At the moment, all this does is give Google and Yahoo! insider information on how they can get to information, previously unavailable from within the flash file.

Will it make a difference? Will flash websites now have a better change of being indexed? In my opinion, I don’t think this will ever happen. Flash just doesn’t offer the flexibility that plain text based HTML does. You’ve a lot more scope within plain HTML than Flash to optimise your website.

It’s an interesting development, but not one I see making a huge difference for a long time.

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Google and Yahoo! join forces on contextual search ads

So Google and Yahoo! are now partners on search ads huh? My god what next??

I have to say I think it’s a great deal for both parties. Yahoo! can greatly increase the monetisation of their pages, while Google can continue to grow their penetration of the search advertising market.

Here’s Google’s apparent reasoning for the joint venture : http://googleblog.blogspot.com/2008/06/our-agreement-to-provide-ad-technology.html

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