Web Design Resolution - Best Screen Size
Image by Hobo! via Flickr

As we all know, a website can be one of the most cost effective tools in your arsenal in terms of promoting your business online. It requires minimal maintenance, operates 24/7 and is your shop window to the world. A good website can win new business for you, while retaining existing customers.

You don’t need to be selling products online for your website to be hugely beneficial to your company. In the past businesses without a fax number weren’t taken seriously, nowadays that applies to businesses who don’t have a website. The added credibility and prestige created by having a good website is worth quite a lot to your business.

Recently, there has been a massive uptake in the number of people trying to create websites for themselves. There are a number of reasons for this, the most obvious one is that people want to try and cut costs. The other reason relates to how technology has improved and someone with good computer skills can create their own website with ease.

But is it a good idea to go this route? The answer to that question isn’t so simple. You see, the beauty of the web is that you can look as big or small as you would like your company to be perceived. You need to decide where you want to position your business.

If your target market is made up of large corporate companies, using a free template web design that you created from hosting companies control panel just isn’t going to cut it. You need to have a website that looks professional, concise and unique. On the other hand, if you want to target your business at the lower end of the scale, one of these cheap/free solutions will suffice.

I always use the high street shop front as an analogy. Which shop would you prefer to go into, the one with the old fashioned, ugly shop front display or the new, fashionable looking alternative? The chances are you will choose the latter first. But some may perceive that shop as being more expensive – which it probably is. So you can see, it’s all about where you want to position your company.

If you still want to position yourself at the lower end of the market, believe it or not, it’s probably still worth paying a professional to do this for you as they have the knowledge and expertise to get these sites up and running quickly and efficiently.

Better still, if you have the budget just pay for a proper web designer to do the job for you – with the right web designer, you will get a better return in the long run.

Be Sociable, Share!