Posts Tagged is Free, but full of spam

I’ve talked about now on a number of occasions now, it’s nearly getting boring. That was of course until he announced last week that it would be free to post adverts on until the 18th of December 2009. I refrained from posting on this blog about it to try stop the monotony of it all.

But today it’s clear that he is still being terribly advised by his “web team”. As soon as it was free to post ads on, the madness started. Now it appears you can buy anything from a pet called Mogawi to a Raptor or even a certain golfer as a golfing coach. Clearly the site has been overrun with spammy listings since it went free to post. The guys at IQ Content, found a lot more examples of these spammy listings (click here to view).

This has to be one of the best examples of a badly planned web project I have ever seen. I really do hope Ben’s site succeeds, but so far it’s hard to have any faith in him achieving success. That is of course until he gets better advice.

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Ben Dunne drops price on

The radio waves were filled with more adverts from Ben Dunne this morning. This time, with only a few days to go, Ben Dunne has decided to drop the asking price for placing an advert on to €1.50. This is clearly a reaction to it’s biggest rival in this space,

What worries me is that this rash decision was most likely in response to all the talk amoung many web professionals, who feel it’s a bad idea. No-one I have spoke to thinks that this site is going to grab much of the market share currently held by the likes of, or even – has Ben only realised now that there are many websites already occupying this space?

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14 Comments – will it work?

I’d love to know who is giving Ben Dunne advice on his web business strategy. It’s not to think that it’s nothing more than a young guy just out of college or else someone taking Ben for a ride. As we all know Ben is the master of taking a small idea and making big business from it.

If we were to use the “mock up” of his new website currently available at as a guide, it appears that this site will be another of what can only be described as a classified ads website.

The difference with this is that Ben Dunne is going to charge €3 per listing. The problem with that is that there are already much more popular websites providing the exact same service for free. Take your pick from or even – both allow you to publish your items for free, plus they already both have a massive user base.

There’s no doubt that people will use this site – it’s already being advertised on local radio and it the site has yet to be launched. But for how long and will it be long enough for Ben to make money from it. I’ve discussed the issues with in another article and the general consensus from the comments in response to that article were that it was lacking transparency – hopefully Ben will have addressed this issue with

If I was him, I’d reduce the listing fee – €3 is a little bit too steep in my opinion for people to make the move to this new site. If I was looking to sell something online, I’d be happy to pay him €1 to list the item and still list it on But €3 is a little steep and something I’d only do as a last resort.

Anyway – I wish Ben Dunne great success with his new website, I hope when the site goes live it is not as bad as I expect it to be.

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